Our Every Door Direct Mail (EDDM) Campaign is designed to flood your showroom with high-energy, engaged customers—even those who weren’t initially thinking about buying a car. This campaign targets specific zip codes to bring in massive foot traffic, using an exciting prize-based mailer that makes customers feel like they’ve already won something. Here where the magic happens: Many of these customers walk in just to claim their prize, but with the right approach, they leave in a new car. This creates an incredible training opportunity for your sales team—teaching them how to build rapport, ask the right questions, and turn casual visitors into buyers.

Why This Campaign Works:

✅ Targets Specific Zip Codes – Reach the exact market you want

✅ Brings in Tons of Walk-In Traffic – Customers come in excited to claim a prize

✅ Creates Real Buying Opportunities – Many customers say, “I didn’t even come in to buy a car!”

✅ Perfect for Training Salespeople – Learn how to convert non-buyers into happy customers

✅ Excitement-Driven Sales – Customers buy on emotion, skipping excessive researchThis is one of the most effective strategies for generating unexpected car sales while developing your sales team’s skills. If you want to fill your lot with energy, excitement, and real deals, let’s launch a Zip Code Blitz Campaign today!